2017-05-27, Shanghai
After being awarded the Gold Partner, Illuminera was once
again accredited as the Service Partner of Ali’s Brand Data Bank. This
achievement proves our state-of-art capability in data empowerment and high recognition
of our addition aid in maximizing the business value of our clients.
Ali’s Brand Data Bank commits itself to the following
tasks:
• Provide business diagnosis of complete consumer journey
• Map out consumer profile according to the results
• Locate and activate data assets
• Help convert consumer insights and potential communication opportunities to applicable and effective multi-channel marketing campaigns both online and offline
By completing the missions, it will help Illuminera
integrate isolated data resources and develop consolidated consumer equity in
one centralized platform.
Specializing in application of data empowerment,
IlluminAnalytics, a part of Illuminera Group, has been devoting itself to
enforce digital revolution in brand marketing. Its expertise in consumer
insights, data analysis and modeling, and its rich experience in brand/
marketing/ growth strategy consulting lay a solid foundation for its success.
IlluminAnalytics started to adapt to Ali’s data platform
and offer data empowerment service for clients in 2015. The group built up a
deep understanding has secured solid understanding and implemented many cases
on Ali’s data bank with complete confidentiality. Being accredited as the
service partner will entitle IlluminAnalytics to help drive clients’ transformation
to digital customer services in the following three areas.
All-channel
insights and proprietary DMP
To keep more accurate tabs and target more scattered
consumer groups, IlluminAnalytics group will map out consumer journey
throughout the AIPL process and sketch a 360-degree consumer portrait
accordingly. By doing so, brands will be able to achieve an optimized consumer
equity and increasingly effective media placements both in and out of Ali’s
platform.
Algorithm
driven automated uni-marketing optimizer
The group will provide clients with an automated media
placement solution in consideration of touch points, scattered consumer groups,
and touch frequency based on a programmed multi-channel media placement system.
Moreover, it will help clients develop consolidated consumer equity by activating
campaign data connections to reinforce the whole loop.
CRM
marketing
Based on the data provided by clients and those generated
by all marketing campaigns in Ali platform, AlluminAnalytics group will
formulate a uni-marketing strategy.
For more information, please contact us at 8621 6360 8005 or email Yan.Xu@illuminera.com.
