Pricing: strategic significance and fundamentals
Strength and applicability of various pricing models
The impact of macro-economic policies on pricing in the Chinese healthcare market
Pricing strategies and solutions for different business issues
With a series of newly promulgated policies intensifying market competition throughout China’s pharmaceutical industry, setting the right price has never been more vital for drug manufacturers. Aligning with a centralization of procurement policies, more of these products are now placed on the "group buying" list, while price negotiations between China’s National Healthcare Security Administration (NHSA) and pharmaceutical companies are receiving greater public exposure and concern. In addition, further exploration into the benefits of healthcare ecommerce is firmly on the agenda of administrators with a number of stakeholder groups growing increasingly eager for their slice of the pharmaceutical pie.
Illuminera is a trusted and innovative provider of strategic pricing consultation to China’s healthcare sector. Our consultants have tackled diverse pricing problems across a wide range of product and service categories, delivering comprehensive solutions for our clients. As a market-leading voice in this space, we believe that reasonable pricing not only depends on formulating and implementing suitable pricing strategies, models and research methods, but also requires a unique understanding of the impacts and challenges brought about by macro-economic policies and consumer driven factors.
Join us for our upcoming live webinar to gain a solid understanding of the impact of healthcare industry policies on pricing strategy, models, and best practices. Using real-life cases, we will reveal the various opportunities that are created by adopting a considered and well-informed pricing strategy.
Senior professionals in marketing, strategy and brand functions from the healthcare industry (OTC excluded)
*Complimentary for all participants.
July Lin, Director of IlluminHealth
Adele Wu, Director of Illuminhelth
Evan Zhou, Boutique Leader of MEDX