Driven by the continued expansion of the out-of-hospital market and an increasingly well-developed regulatory framework, healthcare consumerization is evolving from an “optional move” for pharmaceutical companies into a “must-answer question” for future growth. The industry is also rapidly entering the era of Healthcare Consumerization 2.0, extending beyond OTC and “light medical” scenarios into a broader range of prescription drug categories.
As multiple policies are implemented, how can healthcare consumerization be effectively put into practice? How should pharmaceutical companies reshape patient perceptions and influence patient behaviors and decisions? And how can they identify new growth pathways in the emerging out-of-hospital battlefield?
On 27 August 2026, Illuminera will partner with Siqi to co-host the Healthcare Consumerization Track at the Omni-channel Forum of the 11th MMC Medical Market Annual Conference. Taking a cross-sector perspective that connects consumer goods with pharmaceuticals and healthcare, the track will explore new growth logic in the era of healthcare consumerization and help pharmaceutical companies capture first-mover opportunities in the out-of-hospital market.
We sincerely invite pharmaceutical industry colleagues and partners to join us in navigating change through insight, driving growth through innovation, and exploring new opportunities in healthcare consumerization.
Roundtable Discussion:
From patients to products, how healthcare consumerization reshapes pharmaceutical companies’ growth pathways
Keynote Speeches:
A panoramic view of China’s pharmaceutical market: out-of-hospital market trends and the reconstruction of commercialization capabilities in a compliant environment
Tencent Health NGES + AI: practices and pathways for empowering compliant pharmaceutical marketing
From optional move to must-answer question: the “three growth engines” in the era of Healthcare Consumerization 2.0
A critical leap for new drug launches: precisely identifying BULLSEYES segments and tailoring patient activation strategies
Activating the pharmaceutical O2O instant retail ecosystem around user needs
Targeting ROI: improving patient education effectiveness through multi-source data perspectives
From patients to products, how healthcare consumerization reshapes pharmaceutical companies’ growth pathways
Please click the “Register” button and complete the registration form. Once your registration is approved, you will receive event details via your corporate email.
Important Notes:
Registrants approved through the Illuminera channel will be eligible for complimentary access to the Healthcare Consumerization track only. Thank you for your understanding.
Registration deadline: August 25, 2026
Seats are limited and available on a first-come, first-served basis.
If you have any questions, please feel free to contact us at Marketing@illuminera.com.
Lucy Wang, Director of Management Consulting and Consumer Research, IQVIA
Wang Wang, Director of Pharmaceutical SaaS Product Technology, Tencent Health
Kaya Zhang, Associate Director of cbh, Illuminera
Kevin Cai, Director of cbh, Illuminera
Aaron Guo, Director of cbh, Illuminera
Grace Chen, Pharmaceutical Account Lead of O2O Channel, Meituan Medicine
Chloe Wei, Senior Manager of cbh, Illuminera
