Annie was going to buy some drinks for a weekend gathering with friends, while she saw the poster of “逢三得利”(Special offer of Suntory on Wednesday) at the entrance of convenience store. Then she ...
By virtue of Illuminera’s strategy of "combination of branding and business impact” as well as solid capabilities in big data analysis and insight harvest, high quality outputs from strategy fo...
When it comes to innovation, brands have been facing various pain points. The process of creating a new product is complicated. How to reduce the time for new product launch and lead the trend in...
618 EC Campaign in 2022 has witnessed striking performance of breo, a brand well-known for massager devices. It ranked first in massager category on two major e-commerce(EC) platforms, Tmall and JD, o...
Emerging markets are in the ascendant. In this scenario, how to tap consumers other than seed users and enlarge TA group? How to stay ahead of massive competitors and keep growing? The year of 20...
Consumers have become increasingly smarter. They are not moved at all in front of various promotion methods, firmly protecting their wallet. Therefore, it makes marketing staff feel headache to rec...
