1. Nestlé’s huge success in new user conversion Tmall Super Brand Day is one of the most important promotional windows for FMCG brands. Nestlé considers increasing online penetration of coffee...
The following are some of the long-standing issues that plague marketers: How to optimize different media channels simultaneously? How to devise a media plan based on consumer behavior? How to s...
China is now one of the fastest-growing regional market in the global chocolate market due to the public’s increasing affinity for foreign chocolate brand. Our client is a popular intern...
Zoom, a brand of candy from a multinational firm, enjoyed a reasonable popularity in urban China, but like many other FMCG brands, was struggling to find its feet on the web. As many brands did, it...
The instant coffee market in China has been experiencing an annual growth rate of 23.3% largely thanks to the in-flood of new users. Apparently whoever more effective in recruiting the new users...
