In 2020, the COVID-19 outbreak accelerated the development of the digital economy. China’s demographic greying is overlapping with the ‘aging with wealth’ trend and the accelerated developm...
The domestic men's makeup industry has grown exponentially in recent years. Major beauty brands including L’Oréal have accelerated investment in the male cosmetics market and increased new ...
It’s hard for new products to stand out; new brands emerge in an endless stream while mature categories seldom surprise. Scanning for opportunity before launch is like looking for a needle in a hay...
Fierce, homogenous competition and tech-centered product iteration dominates the washing machine industry. In this environment, how can brands promote new products during sales events? Illuminera in...
Brand designers have traditionally "dictated" and led the trends of fashion design. However, as an outstanding American work-style brand, Dickies has innovated boldly. Through in-depth consu...
When the traditional ‘supporting actor appliance’ water heater meets the post-90s generation, what kinds of product demand will be sparked? Will external aesthetics attract motivated decorator...
