The consumerization of healthcare reflects the growing involvement and influence of patients in treatment decisions, especially for diseases related to personal privacy, cyclical and difficult-to-cure...
With the continuous surge of national attention to health in the post-epidemic era, the period of universal health-nurturing is coming, while the demand of the silver generation is increasing, and ...
The age group of 3 years and above, 30 healthcare demands, and more than 40 categories of personal well-beingWith the change of the epidemic situation in 2023, how has the focus of Chinese consumers o...
In case you haven’t noticed, for us marketers, there is a revolution going on.What revolution?! Some may ask. Well, it is the same great quant revolution that, like a perfect storm, has forever ch...
Customer loyalty has been the holy grail of marketing. Holding on to current customers is considered critical for business success. Loyalty advocates claim that it costs at least five times mo...
Economists do not buy luxury goods For economists, qualities of luxury goods are SIFs (supposedly irrational factors). Why would a "homo economicus" pay more for a product just becaus...
