Marketing X Behavioral Science Marketing is all about trying to change consumer behavior. Behavior science is all about trying to understand and explain behavior. Given these facts, if marketing is no...
Written by Paul Zhou, CEO, The Illuminera Group Marketing Algorithm and Automation to become a reality With Alibaba's DataBank App Market poised to open, it is...
The new consumer diaries Any sensible person will ask, “Why create something which already exists?”. As consumers embraced the Internet, the Internet tightly clasped them back with even greater ...
There are many theories about why China does poorly in football. A nation which effortlessly procures the largest haul of gold medals at the Olympics finds it a challenge to even qualify for the Wo...
Marketers often wonder at the size of the luxury goods market in China and the extraordinary ardor and passion with which the Chinese consumers have embraced this product category. While many facto...
To a rational consumer, there should be no difference between the attractiveness of a product which is priced at RMB 90 vs. one which shows the original price of RMB 100 but is discounted to RMB 90...
