Empower the Future of Marketing


Thursday, July 29, 2021

Seize the Submerged Blue OceanUnleash the Potential of Brand Innovation and Explore Opportunities in / out of Category

Shanshan Ye

Tel: 8621 5385 1000

Email: Shanshan.Ye@illuminera.com

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How to deconstruct the underlying logic behind new products and gain insights of the original objectives of brand innovation? How to rejuvenate the declining star product and reignite brand values? How to balance and integrate the universality and differentiation of products, so that consumers can perceive the high quality and uniqueness of products? Gone are the days with large demand, few competition, and low market saturation, and brands will enter an era of "Submerged Blue Ocean", facing the challenges to denote the changing unmet consumer needs, uncover the marketing pain points, and diagnose the right "strategy prescription" to innovate for further business growth.

With a mission of better driving business growth through innovation, THREE INNOVATION, a boutique of The Illuminera Group, is committed to offering consumer insights based innovation consultancy and data empowerment know-hows, to enrich opportunities in and out of category, and to accomplish the launch excellence. By employing the marriage of big data and profound consumer insights, THREE INNOVATION has successfully reinforced many well-known brands, including but not limited to BESTORE, Breo, Nestle, L’Oréal, Caltrate, Sensodyne, to successfully launch a series of new products and innovative projects. L’Oréal’s Mid-night Cream has sold over 100,000 units on the first day of market launch; Olay's Flowing Light Bottle became a blockbuster with 110,000 pieces sold on the first day as well; and Midea, as a very traditional home appliance manufacturer, launched one of its best-selling washing machines on Double 11 2020 within around 9 months, which couldn’t be realized in past times.

On July 29, 2021, THREE INNOVATION boutique of Illuminera will bring you a live-streaming talk to reveal our own innovation formula. In this event, consultants of our team will share with marketers how to define innovative strategies in the "Submerged Blue Ocean" market, how to stimulate consumers' potential demand, how to anchor new product positioning and effective communication strategies, and ultimately to achieve product iteration and business growth.


How to redefine the competition landscape and quickly seize new opportunities

How to better translate objectives of innovation to business growth  

How to educate and convert the consumers in the "Submerged Blue Ocean" market

How blockbusters evolve to stay in trend

How to balance and integrate the universality and differentiation of products

How to effectively communicate with consumers

Who Should Participate

Professionals in marketing, branding, consumer insights, product and service innovation, strategy and communications, digital transformation, etc.


Online (We will send access details upon registration)


Claire Zhang,Boutique Leader, THREE INNOVATION, Illuminera

Jessie Sun,Associate Director, THREE INNOVATION, Illuminera

Jerry Jiao, Senior Manager, THREE INNOVATION, Illuminera