As brands run up against an
ROI ceiling in public domain customers, costs have risen, and flexibility has
reduced. The most viable way forward is to build private consumer pools and
successfully generate revenue without relying on the public domain. The advent
of private consumer pools is fast becoming a coveted avenue for generating
traffic, but how can this ace in the sleeve be played? How can we convert
traffic into private consumer pools to fuel a new round of growth?
Through a proprietary
private consumer pool business model and playbook, Illuminera has identified
five success factors and four core functionalities for private consumer pools.
This allows brands to quickly formulate strategies and implementations to
operate private domains efficiently.
In this seminar, Illuminera
will share with you from “0→1→100” how to build private consumer pools, decode consumer
pool planning, understand traps in consumer pool construction and management,
and principles to follow for success.
*No charge for this event
Evaluate whether a
brand is suitable for building a private consumer pool
consumer pool strategies for brands
How to successfully
manage private consumer pools
Share successful cases
Who Should Participate
Professionals in marketing, brand promotion,
customer insight, product and service innovation, strategy and communication as
well as digital transformation
Online (We will send access details upon
Faye Tang, Boutique leader, GROWTHX