In the era of big data, new cutting-edge
brands that seized the opportunity have entered the market strongly, entering
the hundred-million-yuan club faster than ever, stunning consumers and the
market again and again. Faced with the crazy shuffle of new brands, consumers
no longer only recognize big names, Old players who have been in the market for
many years are becoming confused: How can they compete with new brands? What are
the spaces and opportunities for growth? How to keep up with the trend and
achieve a stunning turnaround? Faced with increasingly "faster"
upstarts, novel and cutting-edge brands also are facing iterative anxiety: when
a single successful product is not a long-term solution, how can brand competitiveness be maintained
and leading positions in competitive markets preserved?
The questions about growth, innovation, and
branding are ultimately the issue of winning consumers.
How to dispel the fog of big data to identify and predict the trends and battlefields of target consumer demand?
The answer to this question has become more and more
important in an era of tight traffic dividends and high marketing costs. After
answering this question, the path to winning consumers may be obvious.
In this seminar, llluminera will share
with you how to build a truly consumer-focused and results-oriented marketing roadmap
and demonstrate tacticsin the digital era to help brands win consumers.
*No charge for this event
How traditional brands achieve brand
How new brands break through in a
The experiences of successful cases
Who Should Participate
Professionals in marketing, branding, customer insights, product and service innovation, strategy and communications, digital transformation, etc.
Online (We will send access details upon
Alice He, Boutique leader, IlluminAnalytics
Clara Jia, Senior Manager, IlluminAnalytics