Empower the Future of Marketing

中文

Ghawar A Novel Digital Consumer Insight Platform


The increasing amount of marketing data and fragmentation of marketing touchpoints have led to the growing phenomenon of information silos. How should brands respond to this situation?


Faced with the core pain points of marketing in the mobile internet era, Illuminera has created Ghawar, a consumer insight platform, to break the fog of multi-touch marketing for brands by acquiring cross-touchpoint, end-to-end consumer data, with the help of advanced AI algorithms such as CV, OCR and NLP, enhanced with mature big data analysis techniques.




WHAT WE DO

    Consumer chain deconstruction


    Panoramic crowd portrait


    Media performance evaluation and media attribution