Empower the Future of Marketing中文
When it comes to brand strategy and communications, it is our view that the common creative-driven approach needs a healthy dose of consumer centricity.
IlluminBrand was started to champion an insight-driven approach to brand strategy and communication planning. With our proprietary Disciplined Creativity™ framework, IlluminBrand utilizes insight to guide the creativity efforts and use creativity to inspire out-of-box thinking. The result: surprisingly sensible and effective marketing strategies and communications that are grounded on consumer truth.
Brand strategy formulation
Brand concept development
The big idea - communication strategy
The visual hook - key visual design
The story - communication story board
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