Empower the Future of Marketing

中文

THREE INNOVATION  Innovation for Inspiring Consumer Experience

THREE INNOVATION is committed to providing brands with consumer experience enhancing innovation consulting.

 

The future of innovation comes through broadening the range of desirable experiences for individual customers, hence the secrets behind our innovation spree lie in our religious belief in marrying consumer centricity with creativity. With in-depth consumer insights and InsightCloud, the cutting edge online digital insights communities, THREE INNOVATION is dedicated to driving innovation for brands through understanding consumer needs and exploiting new innovation opportunities.

 

The name of THREE INNOVATION is derived from the ancient Chinese wisdom “The three begets all things of the world”,  with the implication to provide brands with infinite possibilities.


WHAT WE DO

  • Innovation whitespace spotter

  • Innovation portfolio design

  • Innovation potential evaluation

  • Innovation workshop

  • InsightCloud (Online Insight Communities)

CASES

Bring Your Brand Closer to Consumers

Although the importance of hearing consumer’s voice is known to all, difficulty occurs when marketers have to make quick decisions. Since April 2012, IlluminCloud has been working with one of the largest retailers in China to deliver insights upon request by applying an innovative online community solution; it allows the retailer to access a highly engaged consumer community online 24/7 and know the pulse of consumers. The platform is private and can only be accessed by invited and screened members who are recruited to reflect the target consumer group. 

 

Tracking Responses with Open Platform


Every month new topics are raised as needs emerge, e.g., customers’ preference in store displays, awareness levels of public health issues and an integrated customer feedback during all stages of a sales campaign. Due to the on-going nature of the topics in the community, the retailer can track and capture consumption trends and quickly respond with new products and services.

 

The solution enables clients like the retailer to understand the consumer group, know their demands and adjust the sales strategy accordingly.