Ghawar listed among the Socialone BRAND PARTNER 20|50
Ghawar, big data platform of Illuminera, has recently been listed among the Socialone BRAND PARTNER 20|50 with disruptive insight capability and innovative data empowerment. This is another industry recognition for Ghawar, apart from the "Marketing Platform of the Year" of Golden Vision Award.
Ghawar has offered seven mature business solutions, covering three dimensions of intelligence and insights, tactics optimization and Effectiveness monitor. Ghawar reshapes the consumer journey, and breaks through obstacles in the marketing journey.
- Media Landscaper：Campaign reach & impression tracking towards self-brand and competitors
- TA Portraitor: Brand target consumer groups analysis on multi-dimension incl. media habits, content preference, category intention and TA characteristics
- Journey Photoscope: Real media touchpoints selection, platform switching, content preference and reason behind in target consumers’ decision journey
- Creativity Encyclopedia: Industry communication material library and high post-exposure efficiency content attributes analysis
- Seeding Accelerator: Media selection and cross-touchpoints synergy plan based on the post-exposure effectiveness
- Campaign Evaluator: Comprehensive brand campaign evaluation on real reach, post-exposure performance and brand perception evolution
- Routine Placement Tracker: Monitoring routinely the exposure and seeding effects of products
Integrating big data and small data, Ghawar is able to achieve continuous tracking through cross-touchpoints at full spectrums of consumer journey. It forms unique business insights with AI algorithms, data modeling, and business analytics. Ghawar so far has been able to collect more than 20 kinds of multi-dimensional behavioral data, from more than 30 mainstream APPs and over 60 touchpoints, including ad exposure, purchase/browsing, live-streaming, advertorial, info search, usage frequency/duration, etc.
multi-dimensional data across APPs can be collected
With the unique in-APP data acquisition capability, Ghawar is able to help brands form a closed loop of “omni-touchpoints media scanning, post-click effect evaluation, strategy optimization and iteration", which explores the world of marketing and brands’business value.