Illuminera Launched XIEZHI, B2B Strategy Partner & Business Booster
On December 20th, Illuminera officially announced the launch of its new boutique XIEZHI(獬豸), dedicated to empowering B2B companies in areas of continuous client acquisition and thus sustainable business growth.
"4321 rule" of XIEZHI
Effective branding strategy is a long-term tool for B2B enterprises to maintain continuous business performance. The unique "4321 rule" of XIEZHI will help B2B enterprises systematically break the business-oriented dilemma, sort out long-term development strategy issues and short-term operating profit issues, activate existing idle resources, and build a three-dimensional corporate competitiveness that is differentiated, professional and concise.
Business Empowerment Pyramid System of XIEZHI
With rich project experience in the fields of FMCG and healthcare, Illuminera has provided clients with many global leading insight-driven marketing solutions, which will also create solid capabilities of consumer insight and digital solution for XIEZHI team, to build a business booster for B2B enterprises, to enhance business stickiness and value, and to help companies seize the opportunity to gain first-mover advantage in B2B industry marketing.
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