Products
Under the banner of data-empowered consulting, over the years Illuminera has accumulated precious data assets as well as expertise in addressing client’s strategic and operational issues utilizing data analytics. So it is not surprising at all that on top of ad-hoc consulting engagements, we have also built standardized or semi-standardized products and solutions. Some of our products have become the currency in certain industries while others have changed or are proactively changing how marketing is being done.
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Consumer Atlas is the largest on-going consumer research program in financial services used by banks, insurance and wealth management institutions
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The Customer Life-stage Management enables brands to understand and interact with their customers in order to maximize value creation on both sides
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Our industry leading, China first, premium quality online insight community solutions
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Algorithm-driven omni-touchpoint efficiency optimization and integration of media strategy offering synergy and transparency
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Data-driven brand strategy and communication development and continuous fine-tuning