iHEALTH Patient-centric Strategy Consulting

Traditional pharmaceutical and medical device marketing is usually HCP-centric. Nowadays, along with the healthcare policy and environment change, a patient centric-business model becomes an irresistible trend.

Traditional HCP-centric business model focuses only on a part of patient journey within hospital channel, solving the business question of target patient group and usage pattern. The patient-centric model expands to a broader spectrum - not only in the hospital channel, but also to the out-of-hospital channel (eg. retail pharmacy, pharmaceutical e-commerce, etc.). In addition to the original impact brought by the HCP-centric model, it can also help to grasp the business opportunities of: earlier hospital presence, diagnosis and treatment initiation (to enlarge the business source); usage compliance management (to achieve more sustainable business gains), patient acquisition in out-of-hospital channel (to enhance business performance in a wider territory), etc., all of which will help elevate brands’ business growth.

The patient-centric business model covers the full product life cycle. In the early stage of R&D, products are designed echoing with demands of meaningful target patient groups. In the stage of new product launch, the powerful brand strategy is formulated upon mutual benefits of physicians and patients, which can trigger physician’s prescription and patient’s acceptance. During the maturity period, it supports business expansion strategy by leveraging not only physicians’ but also patients’ motivators.

Based on solid and rigorous market insights, iHEALTH strives to deconstruct business problems in a logical framework and scrutinize the origin. We continuously break through traditional mindsets and adopt innovative thinking models to help clients build successful patient-centric business solutions.