AI has rapidly moved from buzzword to everyday reality for pharmaceutical marketing teams. More and more professionals are experimenting with AI tools in their daily work. Yet in practice, we observe ...
“I want to wash my car. The car wash is only 50 meters from my home. Should I drive there or walk?”This seemingly simple question once caused several leading AI models to fail-almost all of them con...
Hair loss, once regarded as a middle-aged inevitable concern, is increasingly becoming a hidden pain point among the younger generation. This silent “scalp crisis” not only fuels widespread anxiety,...
Douyin has been expanding into pharma retail for over three years, and its traffic pool-over 600 million daily active users-is driving explosive category growth. The rise of Douyin’s healthcare busin...
Building a “Patient–Brand–Ecosystem” Strategy Across the Product Lifecycle
Many pharmaceutical brands invest significant effort in creating patient education contents, yet the reality is that patients often resist being “educated”.Especially in those highly consumerized se...
