cbh
Data, Innovation & Consumer Centricity
Driving Disruptive Growth for Consumer and Bigh Health Companies
cbh (Consumer & Big Health) boutique integrates offering and capabilities of Illuminera's four original specialized boutiques (GROWTHX, THREE INNOVATION, STORiE, and algo), is committed to leveraging data and innovation to drive disruptive growth for companies in these sectors.
Focusing in consumer goods, supplements, babycare, medical cosmetology, OTC, and big health etc., cbh harnesses dual expertise in "consumer goods + healthcare" and multi-layered data analytics to anchor strategies in true consumer understanding. Through cross-disciplinary perspectives and scientific rigor, cbh infuses innovation into product development and marketing strategies, delivering end-to-end, commercially viable solutions.
Armed with craftsmanship and innovation, cbh will be deploying its capabilities in insight generation, multi-dimensional data analysis, industry focus and expertise, to provide offering including but not limited to strategic insights, business planning, and marketing excellence.
Strategic U&A
Needs atlas and demand space
Segmentation study
Pricing study
Strategic tracker and BHT
Shopper Study
Business Intelligence
Trend analysis and cultural decode
Launch/relaunch strategy
White space & portfolio planning
New Product/offering innovation
Brand positioning & repositioning
Business model and RTM planning
Brand design and communication landing
EC operation excellence
Digital marketing optimization
CRM design