Empower the Future of Marketing

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cbh         

Data, Innovation & Consumer Centricity

Driving Disruptive Growth for Consumer and Bigh Health Companies


cbh (Consumer & Big Health) boutique integrates offering and capabilities of Illuminera's four original specialized boutiques (GROWTHX, THREE INNOVATION, STORiE, and algo), is committed to leveraging data and innovation to drive disruptive growth for companies in these sectors. 



Focusing in consumer goods, supplements, babycare, medical cosmetology, OTC, and big health etc., cbh harnesses dual expertise in "consumer goods + healthcare" and multi-layered data analytics to anchor strategies in true consumer understanding. Through cross-disciplinary perspectives and scientific rigor, cbh infuses innovation into product development and marketing strategies, delivering end-to-end, commercially viable solutions.



Armed with craftsmanship and innovation, cbh will be deploying its capabilities in insight generation, multi-dimensional data analysis, industry focus and expertise, to provide offering including but not limited to strategic insights, business planning, and marketing excellence.



WHAT WE DO

  • Strategic Insights
  • Strategic U&A

  • Needs atlas and demand space

  • Segmentation study

  • Pricing study

  • Strategic tracker and BHT

  • Shopper Study

  • Business Intelligence

  • Trend analysis and cultural decode

  • Business Planning
  • Launch/relaunch strategy

  • White space & portfolio planning

  • New Product/offering innovation

  • Brand positioning & repositioning

  • Business model and RTM planning

  • Market Excellence
  • Brand design and communication landing

  • EC operation excellence

  • Digital marketing optimization

  • CRM design

CASES

IQVIA (NYSE:lQV) is a leading global provider of advanced analytics, technology solutions and contract research services to the life sciences industry dedicated to delivering actionable insights. Learn more at www.iqvia.com.
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