Empower the Future of Marketing
舒适感大于塑形感，正成为新一代女性消费者对内衣品类的核心诉求。一批本土新锐品牌迅速顺应潮流，推出“无尺码/无钢圈”概念，借机扩张市场份额。这场颠覆性变革给德国内衣品牌黛安芬带来愈加明显的挑战:主打以聚拢...
当消费者在说技术语言时，他们究竟在说什么？营销人又该如何表达技术语言，有效打动消费者？
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