Medical strategy, brand strategy, pricing strategy and innovative business model.
Early this year, a well-known international beverage giant launched a new series of sugar-free tea products, and had achieved a break-through performance in this throat-cutting competition of tea drin...
With huge traffic benefits, precise algorithmic streaming, and diversified sales models……The snack category in Douyin e-commerce is driving steady GMV growth with high-speed user penetration. Rece...
Annie was going to buy some drinks for a weekend gathering with friends, while she saw the poster of “逢三得利”(Special offer of Suntory on Wednesday) at the entrance of convenience store. Then she ...
By virtue of Illuminera’s strategy of "combination of branding and business impact” as well as solid capabilities in big data analysis and insight harvest, high quality outputs from strategy fo...
When it comes to innovation, brands have been facing various pain points. The process of creating a new product is complicated. How to reduce the time for new product launch and lead the trend in...
