618 EC Campaign in 2022 has witnessed striking performance of breo, a brand well-known for massager devices. It ranked first in massager category on two major e-commerce(EC) platforms, Tmall and JD, o...
Emerging markets are in the ascendant. In this scenario, how to tap consumers other than seed users and enlarge TA group? How to stay ahead of massive competitors and keep growing? The year of 20...
Consumers have become increasingly smarter. They are not moved at all in front of various promotion methods, firmly protecting their wallet. Therefore, it makes marketing staff feel headache to rec...
In 2020, the COVID-19 outbreak accelerated the development of the digital economy. China’s demographic greying is overlapping with the ‘aging with wealth’ trend and the accelerated developm...
The domestic men's makeup industry has grown exponentially in recent years. Major beauty brands including L’Oréal have accelerated investment in the male cosmetics market and increased new ...
It’s hard for new products to stand out; new brands emerge in an endless stream while mature categories seldom surprise. Scanning for opportunity before launch is like looking for a needle in a hay...
