Fierce, homogenous competition and tech-centered product iteration dominates the washing machine industry. In this environment, how can brands promote new products during sales events? Illuminera in...
Brand designers have traditionally "dictated" and led the trends of fashion design. However, as an outstanding American work-style brand, Dickies has innovated boldly. Through in-depth consu...
When the traditional ‘supporting actor appliance’ water heater meets the post-90s generation, what kinds of product demand will be sparked? Will external aesthetics attract motivated decorator...
L’Oréal recently launched its latest anti-aging product - "L’Oréal Mid-night Cream" on Tmall, sparking an unprecedented market response for the beauty brand, selling 100,000 units in ...
1. Nestlé’s huge success in new user conversion Tmall Super Brand Day is one of the most important promotional windows for FMCG brands. Nestlé considers increasing online penetration of coffee...
Roche Diagnostics is a market leader in the hospital diagnostic equipment market where after-sale service plays an important role in customers’ usage experience. The Roche Customer Care (Roche C...
