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Building the Foundation for Success for the Cancer Vaccine in China
Building the Foundation for Success for the Cancer Vaccine in China
2017-10-05 STORiE

Late 2017, MSD launched it’s much anticipated product, Gardasil, a vaccine that can prevent cervical cancer and genital warts, in China.  While this launch created lots of excitement among...


Creating a Megabrand
Creating a Megabrand
2017-10-02 STORiE

After 20 years of cultivation, Hershey’s Kisses had become a household name in China. Somewhat late to the party, Hershey’s (mainly the chocolate bars) was introduced in China as a stand-alon...


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IQVIA (NYSE:lQV) is a leading global provider of advanced analytics, technology solutions and contract research services to the life sciences industry dedicated to delivering actionable insights. Learn more at www.iqvia.com.
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