Early this year, a well-known international beverage giant launched a new series of sugar-free tea products, and had achieved a break-through performance in this throat-cutting competition of tea drin...
With huge traffic benefits, precise algorithmic streaming, and diversified sales models……The snack category in Douyin e-commerce is driving steady GMV growth with high-speed user penetration. Rece...
When it comes to innovation, brands have been facing various pain points. The process of creating a new product is complicated. How to reduce the time for new product launch and lead the trend in...
Emerging markets are in the ascendant. In this scenario, how to tap consumers other than seed users and enlarge TA group? How to stay ahead of massive competitors and keep growing? The year of 20...
In 2020, the COVID-19 outbreak accelerated the development of the digital economy. China’s demographic greying is overlapping with the ‘aging with wealth’ trend and the accelerated developm...
It’s hard for new products to stand out; new brands emerge in an endless stream while mature categories seldom surprise. Scanning for opportunity before launch is like looking for a needle in a hay...
