Roche Diagnostics is a market leader in the hospital diagnostic equipment market where after-sale service plays an important role in customers’ usage experience. The Roche Customer Care (Roche C...
Company X has a long history playing in one of the main infectious disease areas and offers a portfolio of three products. At the time of engagement, two of the products were well-known but...
For pharmaceutical companies with significant stake in the Chinese oncology market, it’s a headache to answer their headquarters’ questions such as “How large is the Chinese oncology market i...
