Annie was going to buy some drinks for a weekend gathering with friends, while she saw the poster of “逢三得利”(Special offer of Suntory on Wednesday) at the entrance of convenience store. Then she ...
By virtue of Illuminera’s strategy of "combination of branding and business impact” as well as solid capabilities in big data analysis and insight harvest, high quality outputs from strategy fo...
Traditionally when companies build marketing strategy most tend to approach the strategy in a piece-meal fashion: brand positioning, communication, channels, and etc. are all explored but largel...
Our client was a luxury auto maker that boasted supreme quality of European cars while retaining certain distinctive brand characteristics. However, around 2014, while competitors were expanding th...
Mini-projector, smaller and sleeker than the typical projectors and equipped for entertainment, has garnered some popularity in recent years. However, the category is still in its infancy: aware...
