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Illuminera × Triumph | Translating Needs into Products: Function Based Design Thinking Empowers Disruptive Innovation
Illuminera × Triumph | Translating Needs into Products: Function Based Design Thinking Empowers Disruptive Innovation
2025-04-10 cbh

We helped Triumph create a new product series for the spring /summer season of 2024, from the ground up, and the products demonstrated their strong market performance, hitting the sales target just four weeks after the global launch.


Illuminera×G&M | Successful Breakthrough of Small and Medium Brands
Illuminera×G&M | Successful Breakthrough of Small and Medium Brands
2025-02-13 cbh

From the dual perspectives of business growth and brand development, we helped drive the effective strategy landing and offer a breakthrough approach for small and medium-sized brands to seek differentiation.


New Product Hunt of the Beverage Giant Presented a Reproducible Innovation Pattern
New Product Hunt of the Beverage Giant Presented a Reproducible Innovation Pattern
2024-08-14 cbh

Early this year, a well-known international beverage giant launched a new series of sugar-free tea products, and had achieved a break-through performance in this throat-cutting competition of tea drin...


Low ROI in Your Douyin Live Streaming?  Unlocked the “Golden Spots” in Douyin EC for Efficient Conversion
Low ROI in Your Douyin Live Streaming? Unlocked the “Golden Spots” in Douyin EC for Efficient Conversion
2024-06-14 cbh

With huge traffic benefits, precise algorithmic streaming, and diversified sales models……The snack category in Douyin e-commerce is driving steady GMV growth with high-speed user penetration. Rece...


Illuminera x Suntory | Convert
Illuminera x Suntory | Convert "Online Traffic" to Business Revenue by Building Group Membership
2023-04-24 cbh

Annie was going to buy some drinks for a weekend gathering with friends, while she saw the poster of “逢三得利”(Special offer of Suntory on Wednesday) at the entrance of convenience store. Then she ...


New Product Launch & New Ecosystem Building Created the Second Growth Curve for A Time-honored Brand Yunnan Baiyao
New Product Launch & New Ecosystem Building Created the Second Growth Curve for A Time-honored Brand Yunnan Baiyao
2023-02-02 cbh

By virtue of Illuminera’s strategy of "combination of branding and business impact” as well as solid capabilities in big data analysis and insight harvest, high quality outputs from strategy fo...


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IQVIA (NYSE:lQV) is a leading global provider of advanced analytics, technology solutions and contract research services to the life sciences industry dedicated to delivering actionable insights. Learn more at www.iqvia.com.
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