The following are some of the long-standing issues that plague marketers: How to optimize different media channels simultaneously? How to devise a media plan based on consumer behavior? How to s...
China is now one of the fastest-growing regional market in the global chocolate market due to the public’s increasing affinity for foreign chocolate brand. Our client is a popular intern...
Traditionally when companies build marketing strategy most tend to approach the strategy in a piece-meal fashion: brand positioning, communication, channels, and etc. are all explored but largel...
Our client was a luxury auto maker that boasted supreme quality of European cars while retaining certain distinctive brand characteristics. However, around 2014, while competitors were expanding th...
Zoom, a brand of candy from a multinational firm, enjoyed a reasonable popularity in urban China, but like many other FMCG brands, was struggling to find its feet on the web. As many brands did, it...
Although the importance of hearing consumer’s voice is known to all, difficulty occurs when marketers have to make quick decisions. Since April 2012, IlluminCloud has been working with one of the l...
