Consumer psychology is complex. They sometimes say one thing and do another. In baby nutrition market, which is highly competitive, in order to stand out from competitors, brands have to establ...
The instant coffee market in China has been experiencing an annual growth rate of 23.3% largely thanks to the in-flood of new users. Apparently whoever more effective in recruiting the new users...
Mini-projector, smaller and sleeker than the typical projectors and equipped for entertainment, has garnered some popularity in recent years. However, the category is still in its infancy: aware...
In recent years with the cooling down in the economy, substantial growth has become a rarity rather than the norm. Yet in the past few years, Illuminera has had the privilege to witness and cont...
Late 2017, MSD launched it’s much anticipated product, Gardasil, a vaccine that can prevent cervical cancer and genital warts, in China. While this launch created lots of excitement among...
After 20 years of cultivation, Hershey’s Kisses had become a household name in China. Somewhat late to the party, Hershey’s (mainly the chocolate bars) was introduced in China as a stand-alon...
