Consumers have become increasingly smarter. They are not moved at all in front of various promotion methods, firmly protecting their wallet. Therefore, it makes marketing staff feel headache to rec...
In recent years with the cooling down in the economy, substantial growth has become a rarity rather than the norm. Yet in the past few years, Illuminera has had the privilege to witness and cont...
Late 2017, MSD launched it’s much anticipated product, Gardasil, a vaccine that can prevent cervical cancer and genital warts, in China. While this launch created lots of excitement among...
After 20 years of cultivation, Hershey’s Kisses had become a household name in China. Somewhat late to the party, Hershey’s (mainly the chocolate bars) was introduced in China as a stand-alon...
