Since the launch of its data empowerment business in 2014, Illuminera has become one of the first batch of core independent software vendors (ISV) of Alibaba and has formed partnerships with the platform. With outstanding capability in data empowerment and consumer insight harvest, the new boutique digiX of Illuminera participated in the co-creation of Tmall Consumer Stargazing Action, focusing on the fundamental attributes, real consumption attitudes, and behaviors of the silver generation.
Illuminera recently released the article The Aged vs The Youth: Who is Better at Surfing the Internet, exploring the behavioral habits and preferences of the silver generation on mobile phones. Please click to read.
Strategic Insights on Silver Generation by Illuminera.
The following content is excerpted from Tmall’s Wechat article – Double 11 Campaign Consumer Stargazing Action No.4 | overall growth of online consumption, and huge potential of the silver economy.
For more information, please contact:
marketing@illuminera.com
