In response to this general trend of consumer aging and to explore additional growth engine in the market, GROWTHX, the growth strategy boutique of Illuminera, officially launched a comprehensive syndicated report focusing on people aged 45-59.
What magical power does RED，i.e. Xiaohongshu, possess that influences and changes consumer purchase decisions? On April 8, RED, for the first time, published the "White Paper on Red’s 20-Lifes...
For a long time, pharmaceutical marketers are wondering but have less opportunities to know: · Users with different physical signs have different preferences when using apps. For example,...
On 15th September, Yili Group successfully held the 2023 Brand Marketing Partner Conference. Illuminera was highly recognized by Yili Group, winning the "Innovation of the Year Award" from t...
Has China market entered into saturation stage？Is the definition of “saturation” real and effective? Marketing professionals are suspicious about these questions. WARC tries to verify how Chinese m...
Recently, Illuminera’s new product innovation case delivered for Yunnan Baiyao has won the Bronze Award in the 14th Tiger Roar Awards. The project, with fully support from clients, the project has...
