On 15th September, Yili Group successfully held the 2023 Brand Marketing Partner Conference. Illuminera was highly recognized by Yili Group, winning the "Innovation of the Year Award" from the Group.
As a brand new partner, with its deep understanding of the dairy industry, solid consumer insights, and self-developed end-to-end consumer data analysis & application platform, Illuminera provides Yili Group's various divisions with a variety of innovative solutions, including TA operation strategy, growth path planning, product innovation layout, industry trend tracking, and quantification of marketing effects, to systematically and scientifically help Yili to open up the entire marketing chain and optimize and improve marketing return on investment.
In 2023, based on its self-developed Ghawar big data platform, Illuminera provides online brand media effect monitoring for Yili. Illuminera’s platform assisted in opening up the front and post chain of marketing, revealing the real reach and seeding effect of the brand on the consumer side, while helping Yili understand the communication pattern of the competitors in the industry and the rhythm of the marketing placement. At the same time, Yili was able to assesses the marketing effectiveness of key competitors, which provided a basis for the tuning of the brand's media strategy and content creativity by comparing the reach and the ability of attracting traffic of different platforms and different touchpoints, and by combining the successful methods of the outstanding brands in and out of the industry.
Since the official launch of Ghawar Big Data Platform in 2021, Illuminera has continued to iterate and upgrade its product features and service capabilities, and continuously launched forward-looking and innovative data products and solutions, in order to provide brands with scientific and systematic data strategy support in the complex and changing business environment. In the future, we will continue to work together with Yili to explore and innovate, achieve category breakthroughs and developments, and continue to provide consumers with higher quality products and services, so as to draw a better picture of the dairy industry.
The new SaaS product "Campaign Intel Dashboard" recently launched aims to help brands comprehensively monitor the exposure of the whole region's hard and soft advertising, quantify the real reach of the product, track the general trend of the industry, explore the competitors' media practices, and analyze the ability to attract traffic to touchpoints. The "Product DEMO" has been launched, you can copy the following link to the browser to experience:
http://media_demo.ghawar.cn/#/limbo
For more information, please contact:
marketing@illuminera.com
