Recently, Illuminera’s new product innovation case delivered for Yunnan Baiyao has won the Bronze Award in the 14th Tiger Roar Awards. The project, with fully support from clients, the project has successfully designed the second growth curve that matches the gene of Baiyao and brought vitality to this time-honored brand.
The case featuring second growth curve design by new product launch and new business ecosystem construction won the award (Click to read the case details), attributing to Illuminera’s strategy strength in business impact and solid capabilities in big data analysis and insight harvest, as well as client’s commitment on strategic planning to develop new categories and vision to build innovative business ecosystem. Within only 6 months could both parties worked closely to complete the strategic brand positioning, launch strategy, and business model reshaping, resulting in birth of a brand new oral freshening spray of "齿说" (ToothTalk), a blockbuster on social media platforms, and the official online launch of an oral service platform “看呀” (See The Dentist), which helped extend Yunnan Baiyao's business from product further to service ecosystem.
This year the authoritative Tiger Roar Award has received nearly 4,000 entries from around 850 companies, creating fierce competition among brands and agencies.
For more information, please contact:
marketing@illuminera.com
