Has China market entered into saturation stage？Is the definition of “saturation” real and effective? Marketing professionals are suspicious about these questions. WARC tries to verify how Chinese marketing professionals to take the challenges by data. In the article, WARC cites data from a report of Illuminera -"Win in the Post-COVID Rush - Opportunities in China's Personal Wellbeing Market" (referred below as the Report) : currently GenZ has higher health demands than other age groups, and brands could expand their business through this angle.
The world-leading communication and advertising group WARC recently published an article, “talk with data: the importance of from a mediocre to a better level vs the growing laws of expanding the market boundary”, discussing the marketing strategies for enterprises under the weak recover of economy, which has cited data the Report of Illuminera.
In the post-epidemic era, health demands are booming. Consumers are gradually moving from passive treatment to active health management, with a stronger willingness to invest in health; the segmentation of various types of health demand has become a trend, and different age groups have their corresponding health demands. GrowthX, an Illuminera boutique, launched the Report earlier this year to delve into segmented opportunities, explore the group differences and reveal the growth opportunities of the big health market.
You could click the link the read the full article of WARC.
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