The new consumer diaries Any sensible person will ask, “Why create something which already exists?”. As consumers embraced the Internet, the Internet tightly clasped them back with even greater ...
There are many theories about why China does poorly in football. A nation which effortlessly procures the largest haul of gold medals at the Olympics finds it a challenge to even qualify for the Wo...
Marketers often wonder at the size of the luxury goods market in China and the extraordinary ardor and passion with which the Chinese consumers have embraced this product category. While many facto...
To a rational consumer, there should be no difference between the attractiveness of a product which is priced at RMB 90 vs. one which shows the original price of RMB 100 but is discounted to RMB 90...
Across the globe, companies struggle to get their social media strategy right. The ones that succeed tend to go beyond the numbers game, where the aim is to collect as many forwards or followers as...
If one term shall be adopted to describe the drug market in the recent decade, it must be “drug homogenization”. New drugs that have once been eagerly awaited have gradually degraded to homogeniz...
