Customer loyalty has been the holy grail of marketing. Holding on to current customers is considered critical for business success. Loyalty advocates claim that it costs at least five times mo...
Economists do not buy luxury goods For economists, qualities of luxury goods are SIFs (supposedly irrational factors). Why would a "homo economicus" pay more for a product just becaus...
Marketing X Behavioral Science Marketing is all about trying to change consumer behavior. Behavior science is all about trying to understand and explain behavior. Given these facts, if marketing is no...
Written by Paul Zhou, CEO, The Illuminera Group Marketing Algorithm and Automation to become a reality With Alibaba's DataBank App Market poised to open, it is...
The new consumer diaries Any sensible person will ask, “Why create something which already exists?”. As consumers embraced the Internet, the Internet tightly clasped them back with even greater ...
There are many theories about why China does poorly in football. A nation which effortlessly procures the largest haul of gold medals at the Olympics finds it a challenge to even qualify for the Wo...
