It is commonly believed that the Chinese have a very high concern about beauty and place a lot of importance on appearance. The industry data does support this hypothesis with China being one ...
By Paul Zhou, Group CEO, Illuminera Marketing is a risky business. Every year the marketplace is littered with brands that fail miserably. Some fall from past grace, some go belly up ba...
As another national online shopping festival comes to an end, we’ve seen a number of e-commerce brands striving to attract more customers and boost sales in the past few weeks. How did their effort...
