IlluminAnalytics,
a boutique of Illuminera, recently announced its upgrade to algo,
dedicated to exploring the infinite possibilities of the big-data-empowered future
of marketing.
When the
concept of big data became popular in 2015, Illuminera took the lead in
establishing IlluminAnalytics. Relying on its deep consulting industry roots
and unique insights into data, IlluminAnalytics used data to empower end-to-end
integrated services including innovation, strategy, creativity, communication,
channel and marketing technology, accumulating rich industry and project
experience.
This upgrade aims to build leading
data-driven strategy consulting capabilities, continuously accumulate knowledge
and methodology, deepen service output and business effects, optimize product
portfolio services, and explore new opportunities for big data platforms and
automated marketing. algo will integrate the notion of "Marketing-Hacking Algorithms" into the service, and constantly think about how to break through
the shackles of platforms and the changeable digital environment to provide clients
with real, effective, and traceable business solutions. algo will seek
more growth possibilities for customers and realize the mutual linkage of
consulting, technology, algorithms, data assets, and commercial applications.
Alice
He, Boutique Leader of algo, commented, “This upgrade announces that
IlluminAnalytics has fully achieved its historic mission, and further indicates
that algo will explore and break though the boundaries of big data in
marketing insights, strategy, and application under Illuminera’s mission of
“empowering the future of marketing”. Based on a deep understanding of business
logic, algo will empower brands to plan their strategic direction based
on data logic, continuously improve the effectiveness and efficiency of brand marketing
with data algorithms, and explore the future of marketing automation. At the
same time, algo will continue to play the role of the most cutting-edge
explorer, continuously accumulate project practice, incubate and develop more
business and product modules for Illuminera, and better lead the digital
marketing transformation.”
According
to Paul Zhou, CEO of Illuminera, data algorithms will create more business
possibilities. algo will help the group's business to scale up by
deconstructing data and logic rules and developing replicable algorithm
programs.
In the future, algo will focus on driving marketing strategy and implementation by data algorithms, work with brands through digital marketing innovation to promote maximum marketing efficiency and effectiveness, and help brands shape more sustainable growth in the future.
