With the advent of the digital era, the concepts and
approaches of traditional marketing have undergone profound changes, and
marketers are faced with many challenges: How to identify the new opportunities
of new products, create popular products, and attract new traffic? How to
innovate brand strategies and business models? How to convert private domains into
the growth engine of the enterprise? How to break down "data silos"
and master the omni-touchpoint end-to-end chain?
On June 30, 2021, Illuminera successfully held a special event
at the 7th GDMS Summit to share the in-depth thinking and insights on a data-empowerment-driven
future of marketing for industry colleagues, and to interpret how to
reconstruct marketing and achieve "zero" attrition in the whole
chain. At the same time, Illuminera officially launched Ghawar, a novel
omni-touchpoint consumer insight platform to break the fog of multi-touch
marketing for brands.
New Products, New Brands, New Models
Using data empowerment to realize "zero" attrition in the end-to-end marketing chain
Data Empowers New Products
Data Empowers New Brands
The classical branding theory is gradually failing in the Internet era. Illuminera proposes the "brand trumpet" strategy, which can achieve the effect of making a big difference with modest resources through data empowerment, covering branding strategy for the front and back ends of the products, penetrating through the whole process of product design, sales channels, media contacts and product implementation. Innovating and reinventing the business models, reconstructing the marketing value chain, anchoring the space, defining the core, and establishing a new business ecology will be the only choice for brands to break out from the competition.
Data Empowers New Models
In recent years, private domain has become the traffic whirlwind that brands can't miss, but most of the private domains have brought limited sales growth. How can this new marketing model really become the growth engine of enterprises? Illuminera has launched the latest private domain model to empower brands, starting from five elements: private domain role positioning, ecological planning and business model, innovation design, data strategy, and infrastructure construction and operation, to quickly build private domain "positions". Besides, the "doubles model" of e-commerce and private domains empowered by big data will build accurate marketing strategies for pharmaceutical companies, achieving end-to-end and closed-loop innovative pharmaceutical private domains.
New Data Defines the New Full Domains
Illuminera launches Ghawar to break through
data silos
At
the event, Illuminera officially launched Ghawar, a novel omni-touchpoint
consumer perspective insight platform to collect multi-touchpoints and
end-to-end consumer data, aiming to help brands see multi-touchpoint chains and
reshape the consumer journey.
Today, the changing media landscape and evolving
consumer behavior patterns have created a series of pain points in the
marketing industry: scattered and random consumer touchpoints, fragmented marketing
data retrieval, difficulty in grasping the operational status of each
touchpoint, and stagnant evaluation and optimization of marketing
effectiveness. Brands are unable to map and examine the consumer chain, nor are
they able to evaluate the effectiveness of each touchpoint, promote multi-touchpoint,
medium and long-term precise marketing solutions, or ultimately maximize
marketing investment.
With
the help of advanced AI algorithms and mature big data analysis, Ghawar, the novel
omni-touchpoint consumer insight platform, directly hits the core pain points
of marketing in the mobile Internet era. Ghawar uses advanced data collection
technology and sample database recruitment and management to connect multiple
touchpoints, forming a complete consumer chain of insights, hitting the core
pain point of brand marketing in the mobile Internet era. With technology and
operation as the grip, Ghawar realizes end-to-end cross-APP consumer chain
reshaping, panoramic crowd portrait portrayal, and accurate layout of goods in
the full domain, which greatly improves media effectiveness and provides
scientific strategic support for brands' multi-touch multimedia marketing.
In this summit, Illuminera, along with domestic and foreign well-known brands and industry experts, shared a series of excellent cases of brand-aware marketing, in order to give marketers more reference and inspiration.
