On April 25th, Illuminera officially announced its new launch of iHEALTH, dedicated to formulating patient-centric strategy consulting for healthcare brands, offering patient experience management (PEM) consultancy, new product launch (NPL) strategy and business solutions for entire product life cycle.
iHealth, built on the foundation of Illuminera’s fifteen years of experience advising the healthcare industry, brings a new and powerful patient-centricity perspective to healthcare marketing strategy. This move coincides with the global movements of rising patient power and China’s healthcare structural reform which compelled healthcare companies to open new battlegrounds outside of hospitals.
Traditional HCP-centric business model focuses only on solving the problem of "who will use and where to apply" the product in an in-hospital treatment scenario. The patient-centric model expanding to the entire patient journey (in-hospital channel and the out-of-hospital channel, e.g. retail, pharmaceutical e-commerce), supports business decisions at different parts of the journey, including earlier diagnosis and treatment for patients, product reach among out-of-hospital multi channels, patient education and compliance management, etc.
Adele Wu, Boutique Leader of iHEALTH, commented, “Based on solid and rigorous market insights, iHEALTH strives to deconstruct business issues in a logical framework and probes the root of problems, constantly breaking through traditional mindsets and exploring innovative thinking models. In particular, the original model, iHEALTH DIAMOND Patient Experience Management, dissects the entire patient journey, scrutinizes needs gap and formulates solutions to optimize patient experience, achieve multi-stakeholders’ value and mutual-win.”
iHEALTH also provides patient-centric NPL strategy formulation and business solutions for entire product life cycle. The former includes brand strategy formulation and landing, pricing strategy, etc., while the latter covers market assessment & forecasting, market expansion strategy, business performance diagnosis and optimization, new channel strategy, etc.
For more information, please contact:
marketing@illuminera.com
