This sharing session will be delivered exclusively in-house for the subscribed companies.
Benefits to attend:
Strategic vision of pharmaceutical brand and content building
An evaluation system to determine whether a product is suitable for consumerization
Concreate operation guideline for e-commerce channels
Insights on patient segmentation and TA profile
360° capability building map to realize pharmaceutical consumerization
Selected cases covered in the sharing:
Opportunity identification and market entry strategy
Selected the suitable "consumerized" categories based on patients’ demands, and devised the RTM strategy
Integrate small, medium and big data for patient segmentation and innovative communication strategy
Deliver patient insight and segmentation with clear goals, so as to be applied in differentiated patients communication outside the hospital
Key online touch point mapping for prescription drugs
Explore the online journey of patients and key touch points for brand awareness, finally to design the channel strategy
Innovative ecological empowerment for franchised channel
Integrate resources in the franchised sector, and improve service ability, to accelerate growth rate of product sales.
Efficiently e-commerce operation to refuse growth
Improve the GMV and ROI of EC channels through both "consolidating the foundation" and "clarifying the goal".
Are you facing any of the following challenges or problems?
Channels inside the hospital are somehow blocked, and retail channels outside the hospital are also under pressure.
It is difficult to obtain clear patient portraits to support accurate patient reach and education.
How to get real-time market trends and develop more flexible and updatable strategies?
Is patient education and brand building necessary in the public ecosystem?
How to accelerate e-commerce channel to drive sales growth?
Consumerization is becoming a new trend in pharmaceutical industry, and companies are now turning to digital marketing with the hope to seek for new blue ocean in the market outside the hospital. However what areas of the pharmaceutical industry should be more consumerized? What is the pathway to success? Combining strong capabilities and rich experience in both consumer industry and pharmaceutical business, GROWTHX, an Illuminera boutique, has launched a real-case sharing session on pharmaceutical consumerization with major pharmaceutical companies, so as to help practitioners explore new opportunities in the blue ocean market and stimulate new potential for sustained growth. Now the time slots are open for booking.
Professionals in Purchase, Market research, Retail, Branding, EC, Digital transformation, etc.
Offline, Scan the QR Code to sign up
Faye Tang, Boutique Leader of GROWTHX, Illuminera
Aaron Guo, Associate Director of GROWTHX, Illuminera
