New Product Launch
How to increase the probability of the successful launch of new drugs
Market outside the Hospital
Identify new growth engines outside the traditional hospital-centric market
VBP: Go or Not-go
How to deal with the relationship between price and volume? How do pharmaceutical companies respond to VBP?
Digitalization
How to leverage digitalization to better engage HCPs and patients
ROI Optimization
How to build up the close-loop to optimize ROI of pharmaceutical marketing?
Data Empowerment
In the patient-centric era ", how to devise the 2.0 version of pharmaceutical e-commerce?
The medical anti-corruption campaign has been escalated. Medical insurance funds have continued to be tight. VBP blow has rocked the pharmaceutical industry. The digitalization of the pharmaceutical industry is unstoppable……Under the challenges mentioned above, how do pharmaceutical companies coexist and win? How to break through the predicaments of pharmaceutical marketing?
Innovation is the only way out.
So, how to increase the probability of the successful launch of new drugs? How to increase product sales through private hospitals, retailers, and other channels outside the hospital? In the era of VBP, how can pharmaceutical companies no longer increase sales only by lowering prices? How to carry out digitalization in pharmaceutical marketing? How to build a new closed-loop scene? Can the 2.0 version of pharmaceutical e-commerce be improved or innovated?
2024 Illuminera Pharma Strategy & Innovation Summit will be held on March 7. Professional from pharmaceutical companies and industry practitioners are cordially invited to attend. We look forward to discussing with you how to innovate and win in this uncertain market, and sharing our observation and thinking on new paradigm of pharmaceutical marketing.
New product launch leaders and brand leaders, business unit or project leader for marketing, branding, customer insights, product and service innovation, strategy and communications, digital transformation of pharmaceutical and medical companies, etc.
Please scan the QR code below to register
or contact us directly for any inquiries.
Seats are limited on a first-come,
first-served basis.
Adele Wu, Boutique Leader of IHEALTH, Illuminera
Evan Zhou, Boutique Leader of MEDX, Illuminera
Alice He, Boutique Leader of ALGO, Illuminera
Aaron Guo, Associate Director of GROWTHX, Illuminera
Cyssi Chen, Associate Director of GROWTHX, Illuminera
Vera Xu, Associate Director of MEDX, Illuminera
