In recent years, the healthcare industry has undergone profound transformations: For patients, the rise of multiple information channels (e.g., internet hospitals) has deeply influenced their participation in medical decision-making. For pharmaceutical companies, VBP policies have accelerated the strategic shift toward markets beyond hospitals. Meanwhile, chronic disease products (e.g., "three highs" medications) with inherent consumer attributes provide a solid foundation for this expansion. Thus, medical consumption is not only reshaping patient roles and market dynamics but also emerging as a key engine to unlock vast incremental growth opportunities outside hospitals.
On August 28, Illuminera and SiQi Circle will co-host the Healthcare Consumerization Parallel Session at the 10th MMC Medical Marketing Annual Conference. Combining perspectives from both "FMCG and healthcare", we will decode patient mindset and behavior pathways, unleash the potential of retail pharmacy channels, build truly patient-centric business models and marketing strategies.
Join us to pioneer medical consumption and fuel growth outside hospitals!
Panel Discussion: From Patients to Consumers, How Can Companies Build a New Healthcare Ecosystem
Winning Beyond Hospitals: Consumer-Centric Business Models and Brand Strategy Transformation
Omnichannel Digital Marketing Evolution: From Integration to Intelligence, Reengineering Growth Efficiency
Balancing Scale & ROI: New Growth Frontiers in Healthcare Marketing
ROI-Driven Strategies: Closed-Loop Patient Education Efficacy Based on Healthcare Big Data
Why Should Rx (Innovative Drugs) Target Off-Hospital Markets? (Draft Topic)
Mobile-end Omnichannel Data Empowerment: Precision Targeting & Patient Education to Drive Online Growth
Heads of Marketing, Brand Management, and Key Functional Leaders from pharmaceutical and healthcare companies, including: Brand Promotion, Patient Engagement/Management, Customer Insights, Product & Service Innovation, Strategy & Communications, Digital Transformation, Other relevant business units or project leaders
Click the [Register] button to submit your information. Upon approval, you will receive event details via your corporate email.
Important Notes:
Eligibility: Only approved registrants through the Illuminera channel may attend the Healthcare Consumerization Track free of charge. Access to other sessions of the MMC Medical Marketing Annual Conference is not included.
Deadline: Registration via Illuminera closes on August 25, 2025.
For inquiries, please contact us at: Marketing@illuminera.com
Faye Tang, Co-General Manager of cbh Boutique, Illuminera
Carol Car, Co-General Manager of cbh Boutique, Illuminera
Kaya Zhang, Associate Director of cbh Boutique, Illuminera
Aaron Guo, Director of cbh Boutique, Illuminera
Jing Zhao, Head of Digital Marketing, JD Health
Liang Zhang, Head of Digital Marketing Solutions, JD Health
Geng Zhao, Head of Digital Marketing, Taimei Medical Technology
Jing Xiao, Vice President, InnogenPharma
Yuzhen Xu, Marketing Director, Vaccines Business Unit, MSD
Kindy Kong, Head of Digital Marketing Solutions, Ghawar
Wenfei Fan, PhD Candidate in Strategic Marketing at a Top European Business School &Former Senio Expert of Bayer Marketing & AstraZeneca Excellence Team
