In order to better assist brands to unleash the potential of new products
through innovative thinking from multiple perspectives and successful cases in
various industries, Illuminera has recently launched a real-case sharing
session, which can be customized and exclusive for specific brands, to empower
clients exploit the synergy between strategy, insight, and technology to
achieve sustained business growth via innovation practices. Now the time slots
are open for booking.
Are you facing any of the following challenges or problems?
The R&D objective of new product is not clear with lack of direction and drivers
There are already many different kinds of products on the market, so little white space for new products
Brands want to create the second growth curve, but how to solve the challenges from the market, users, and products themselves
How to come up with solutions in advance while consumer needs are constantly changing and more sophisticated
Only consumer insight is far from enough, so how to land innovation strategy successfully
How to make the right decision when investment in new products comes with high risk
Finding effective innovation paths to improve the success rate of new product launches is the goal and even the way to survive for many brands. When in the post-pandemic period, the consumer mindset and the definition of a good product have changed a lot, how to build an innovation paradigm and break through the innovation dilemma to ensure the new products can be launched and developed successfully? THREE INNOVATION, an Illuminera boutique, combines the systematic innovation methodology of "science + art" and the experience of product launch accumulated in the FMCG industry to provide brands with an end-to-end innovation solutions from new product strategy, and product co-creation to project implementation.
Professionals in departments of product R&D, marketing, brand promotion, customer insight, e-commerce, innovation, digital transformation, etc. in food & beverage, beauty & skincare, nutrition & healthcare, OTC, outdoor sports, functional apparel, pets, home (e.g., personal care, life electrical appliances, gender health) and other industries
offline, scan to QR code to sign up
Karen Liu, Boutique Leader of Three Innovation, Illuminera
Leon Duan, Head of Digital Transformation, Illuminera
