L’Oréal recently launched its latest anti-aging product - "L’Oréal Mid-night Cream" on Tmall, sparking an unprecedented market response for the beauty brand, selling 100,000 units in ...
Although the importance of hearing consumer’s voice is known to all, difficulty occurs when marketers have to make quick decisions. Since April 2012, IlluminCloud has been working with one of the l...
Consumer psychology is complex. They sometimes say one thing and do another. In baby nutrition market, which is highly competitive, in order to stand out from competitors, brands have to establ...
